Tether Expands Football Footprint with Juventus Board Nominations and Capital Injection
Tether is escalating its involvement in professional football through a strategic push at Juventus. The stablecoin issuer will nominate candidates for the club's November 2025 board elections while committing €110 million ($129 million) to its capital increase program. This follows Tether's June investment that secured a 10.7% stake, making it the second-largest shareholder behind Exor NV.
The move signals crypto's deepening penetration into traditional sports franchises. Tether's proposed governance changes—though unspecified—could reshape operations at the Turin-based club. Exor has already contributed €30 million to the same capital raise, setting the stage for potential strategic clashes between the legacy and crypto shareholders.